Describe the type of video. For example, a promo about the company, or an advertisement with actors, or a short film or animation

Where will the video be located?

Describe what mood the video should evoke

What reaction do you expect from the audience

Describe your target audience

What should be the structure of a promotional video

References to samples. Why do people like and dislike them?

Describe what should be in the shot?

Your location or we need to choose?

Anything else?